
Main Activities
The main activity of the company BLOX is to offer a simple and accessible platform for buying, selling, managing, and investing in cryptocurrencies. BLOX aims to make crypto understandable and fun for everyone, targeting both beginners and experienced investors.
The products and services offered include:
- Buying and selling more than 160 cryptocurrencies (Bitcoin, Ethereum, Solana, Ripple, etc.) through an intuitive mobile app.
- Two types of accounts tailored to users’ needs: a “Beheerd” (managed) account for secure asset storage, and a “Verdien” (Earn) account allowing users to generate a weekly return (0.25% to 12.5%) by lending their crypto to BLOX Earn.
- Additional features such as real-time price tracking, price alerts, daily crypto news, the ability to do DCA (automated periodic purchases), and a secure digital vault to store assets.
- A referral program and educational tools to support users in their investment journey.
BLOX’s target market mainly consists of European individuals wishing to easily invest in cryptocurrencies, whether they are novices or experienced. The company emphasizes simplicity, security, and transparency, and holds a MiCAR license issued by the Financial Markets Authority (AFM), ensuring the regulatory compliance of its services.
History
BLOX is a company specialized in the purchase, sale, and management of cryptocurrencies, mainly targeting the European market. Its history is rooted in the desire to make crypto investment accessible, simple, and secure for everyone.
Creation and mission:
BLOX was founded with the goal of democratizing access to cryptocurrencies by offering an intuitive app that allows investing from as little as 1 euro. The company quickly established itself as a leading player in the Netherlands and Europe, focusing on ease of use and security.
Products and services:
BLOX offers a mobile and web application that allows users to buy, sell, and manage more than 160 cryptocurrencies. Two types of accounts are available: a "Beheerd" (managed) account, where assets are stored and managed separately, and a "Verdien" (earn) account, which allows users to generate weekly returns by lending their crypto to BLOX Earn. The company also highlights features such as periodic investment (DCA), price alerts, and a free crypto transfer service from other platforms.
Key milestones and development:
- App launch: BLOX launched its mobile app, which quickly attracted more than 850,000 users.
- Obtaining the MiCAR license: BLOX is one of the first companies to obtain the MiCAR license issued by the Financial Markets Authority (AFM) in the Netherlands, a guarantee of compliance and security for its clients.
- Expansion of the offering: The company expanded its catalog to more than 160 cryptocurrencies and developed partnerships with media and influencers to increase its visibility.
- Product innovation: Introduction of BLOX Earn, allowing users to generate returns on their crypto, and development of advanced security features (secure storage, privacy protection, etc.).
- Communication and visibility: BLOX became known through media partnerships (RTL4, Qmusic, StukTV, etc.) and a strong presence on social networks.
Strategic changes:
BLOX has continually adapted its offering to meet market changes and user expectations, focusing on security, regulatory compliance, and innovation (introduction of new products, improvement of user experience, etc.).
Today, BLOX positions itself as a leading platform for cryptocurrency investment in Europe, with a strong customer focus, a comprehensive offering, and exemplary regulatory compliance.
Team
The founder of BLOX is Mike Hutting. Among the main members of the management team are also Mitchell Zandwijken (CEO) and Jeroen van der Heijden (COO). The company BLOX B.V. is based in the Netherlands and holds a MiCAR license issued by the Autoriteit Financiële Markten (AFM). The management team is made up of experienced professionals in fintech and crypto, with a strong focus on simplicity and security for users.
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