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Main Activities

Coinmerce’s main activity is to provide a cryptocurrency exchange platform. It allows users to buy, sell, and store a wide range of cryptocurrencies, including Bitcoin, Ethereum, Kusama, and many others. Coinmerce also offers additional services such as staking, cryptocurrency savings, and educational tools to help users better understand the digital asset market.

Coinmerce’s products and services are mainly aimed at individuals and European investors, whether beginners or experienced, who want easy access to the cryptocurrency market. The platform aims to make cryptocurrency investment accessible, secure, and easy to use, offering an intuitive interface and customer support in several languages.

History

Coinmerce is a cryptocurrency exchange platform founded in 2017 in the Netherlands. Its initial goal was to make buying, selling, and managing cryptocurrencies accessible to everyone, with a focus on ease of use and security. From the beginning, Coinmerce offered an intuitive interface and a wide range of cryptocurrencies, allowing European users to easily buy and sell digital assets.

Over the years, Coinmerce has experienced several key stages in its development:

  • Creation (2017): Launch of the platform with a vision centered on accessibility and regulatory compliance.
  • Product expansion: Coinmerce gradually expanded its offering, adding new cryptocurrencies, staking features, secure wallets, and educational tools to support users in their crypto journey.
  • Strategic partnerships: The company formed partnerships with payment providers and blockchain players to strengthen security, liquidity, and user experience.
  • Acquisitions and integrations: Coinmerce integrated new services and technologies to improve its platform, notably by facilitating access to innovative projects like Kusama, a blockchain network focused on experimentation and interoperability.
  • Strategic changes: In response to market and regulatory developments, Coinmerce adapted its strategy by strengthening compliance, obtaining licenses, and developing solutions for institutional investors.

The integration of projects like Kusama illustrates Coinmerce’s commitment to providing its users with access to cutting-edge blockchain ecosystems, while continuing to innovate and expand its range of services.

Team

The founder of Coinmerce is Jaap de Bruijn. Among the main members of the management team are also Nick Smits van Oyen (co-founder) and Luc Smits van Oyen (co-founder). The management team of Coinmerce is made up of experienced professionals in the fields of finance, technology, and compliance, ensuring the strategic and operational management of the platform.