eToro

eToro’s main activity is providing an online social trading platform. eToro allows users to buy, sell, and trade a wide range of financial assets, including stocks, cryptocurrencies, commodities, indices, and currencies (forex). The platform stands out for its “copy trading” feature, which enables investors to automatically replicate the trading strategies of other experienced users.

The main products and services offered by eToro include:

• Trading in stocks, ETFs, cryptocurrencies, commodities, indices, and currencies.
• Copy trading, which allows users to copy the portfolios and trades of successful investors.
• Market analysis tools, thematic portfolios, and educational features for investors of all levels.

eToro is aimed primarily at individual investors and traders worldwide, whether beginners or experienced, who want easy access to financial markets and to benefit from a social and collaborative trading experience.

eToro is a social trading platform founded in 2007 by Yoni Assia, Ronen Assia, and David Ring, with the goal of making financial trading accessible to everyone, everywhere in the world. From the outset, eToro stood out with an intuitive interface and a desire to democratize investing, allowing users to follow and copy the strategies of experienced traders.

The key stages in eToro’s development include:

• 2007: Creation of eToro, with a platform focused on the simplicity and accessibility of online trading.
• 2010: Launch of the CopyTrader feature, which allows users to automatically copy the portfolios and trades of other investors, thus laying the foundations for social trading.
• 2013: Introduction of stocks and CFDs (contracts for difference) on the platform, expanding the range of available products beyond Forex and commodities.
• 2017: eToro adds cryptocurrencies to its offering, allowing its users to invest in digital assets such as Bitcoin, Ethereum, and others.
• 2018: International expansion, notably in the United States, with an offering focused on cryptocurrencies.
• 2021: Announcement of a merger with a SPAC (FinTech Acquisition Corp V) to go public on Nasdaq, valuing the company at several billion dollars.
• Partnerships and acquisitions: eToro has formed various strategic partnerships, notably in the fields of sports and technology, and has acquired companies to strengthen its technological capabilities and broaden its product offering.
• Strategic changes: eToro has regularly adapted its strategy to respond to the evolution of financial markets, focusing on innovation, product diversification (stocks, ETFs, cryptos, commodities, etc.), and geographic expansion.

Today, eToro offers a wide range of financial products, from traditional stocks to cryptocurrencies, including ETFs and commodities. The platform continues to innovate, notably with asset filtering and selection tools, such as the sector screener available on its site, which allows users to identify investment opportunities according to different sector criteria.