Grupo Salinas

The main activity of Grupo Salinas is the creation, development and operation of companies in various sectors, primarily in Mexico and Latin America. The group operates in the following areas: media (TV Azteca), telecommunications (Totalplay), financial services (Banco Azteca, Seguros Azteca, Afore Azteca), retail (Elektra), and energy (Grupo Dragón). It thus offers products and services such as television broadcasting, Internet and pay-TV access, banking, insurance, retirement services, the sale of consumer goods, and energy solutions. The target market primarily includes consumers and businesses in Latin America, with particular focus on middle- and low-income segments.

Grupo Salinas is a Mexican conglomerate founded by Ricardo Salinas Pliego, bringing together several major companies in various sectors such as retail, finance, media, content production, energy, technology, and telecommunications. Here are the key stages of its development:

• Creation and beginnings: The story begins with the founding of Grupo Elektra, specializing in the sale of household appliances and electronics, which quickly becomes a major player in retail in Mexico.
• Diversification into finance: The group launches Banco Azteca, an innovative bank that democratizes access to financial services for traditionally excluded populations. Seguros Azteca (insurance) and Afore Azteca (retirement funds) are then added.
• Expansion into media: With the acquisition of TV Azteca, Grupo Salinas becomes a key player in television and media in Mexico. It also develops Dopamine, an audiovisual content production company.
• Technology and telecommunications: The group creates Totalplay, a provider of internet, television, and telephone services, then Totalplay Empresarial for businesses, and Total Cyber-Sec for cybersecurity.
• Energy and sustainable development: Grupo Dragón is launched to invest in renewable energy.
• Retail and commerce: Tiendas Neto, a chain of convenience stores, completes the group’s retail offering.
• Mobility: Italika, a motorcycle brand, becomes the leader in the Latin American market.
• Services and innovation: The group also develops companies such as Promo Espacio (advertising), Upax (marketing services), Mexa Creativa (creativity and innovation), Purpose Financial (international financial services), Punto Casa de Bolsa (brokerage services), Dialogus and DICIO (technology and communication).
• Strategic changes: Grupo Salinas has constantly innovated and diversified its activities, focusing on financial inclusion, digitalization, content production, and the energy transition.

Today, Grupo Salinas is recognized for its economic and social impact, its ability to create synergies among its different companies, and its commitment to inclusive prosperity.

The founder of Grupo Salinas is Ricardo B. Salinas Pliego. He also serves as the chairman of the group. The main members of the management team include:

• Ricardo B. Salinas Pliego – Chairman and founder
• Benjamín Salinas Sada – Vice Chairman of the Board of Directors
• Pedro Padilla Longoria – CEO of Grupo Elektra
• Francisco Borrego – CEO of TV Azteca
• Andrés de la Garza – CEO of Totalplay
• Jorge Mendoza – CEO of Banco Azteca

These executives oversee the group’s various companies, which include Elektra, TV Azteca, Banco Azteca, Totalplay, among others.