Legend Trading

Legend Trading’s main activity is to provide financial services related to cryptocurrencies, positioning itself as a CeFi (Centralized Finance) platform. The company mainly offers cryptocurrency trading solutions, buying and selling of crypto-assets, as well as payment and treasury management services for businesses and individuals. Legend Trading allows users to access cryptocurrency markets in a secure and regulated manner, facilitating transactions between fiat currencies (USD, EUR, etc.) and cryptocurrencies (Bitcoin, Ethereum, etc.). It is primarily aimed at financial institutions, businesses, professional traders, and individuals wishing to integrate cryptocurrencies into their financial or investment operations.

History and Key Milestones of Legend Trading (CeFi)

Legend Trading is an American company specializing in cryptocurrency trading and CeFi (Centralized Finance) payment solutions. It has established itself as one of the main players in the sector, particularly among institutional clients, with over 900 institutional partners in more than 150 countries.

Creation and Positioning
Legend Trading was founded to offer a professional, secure, and regulatory-compliant crypto trading platform, with a strong emphasis on liquidity and fast settlements. The company quickly stood out for its ability to connect crypto markets and traditional banking systems.

Flagship Products
- Legend OTC: Over-the-counter (OTC) trading service for large-scale crypto-fiat transactions.
- Legend Gateway: Payment infrastructure as a service, allowing crypto platforms, wallets, NFT marketplaces, and dApps to easily integrate crypto buy/sell solutions via bank cards or wire transfers.
- TreasureBox: Upcoming product, designed to enrich the service offering.

Partnerships and Clients
Legend Trading collaborates with many major players in the crypto ecosystem, such as Circle, Kucoin, Bitget, Phemex, Bitrue, LBANK, BitMart, Cobo Wallet, BingX, and many others. These partnerships strengthen its position as a liquidity and payment solutions provider for the industry.

International and Regulatory Development
- European Expansion: Obtained VASP (Virtual Asset Service Provider) registration from the Central Bank of Ireland, then the MiCA license, allowing Legend Trading to expand its services in Europe.
- Deployment in Asia: Opened in Hong Kong to meet the growing institutional demand for OTC services.
- Regulatory Innovation: Launched Legend FXN, a regulated stablecoin-fiat settlement hub, to facilitate transactions between stablecoins and fiat currencies.

Recent Strategic Changes
- Expansion into Global Payments: Legend Trading has strengthened its vision of a borderless financial future by expanding its global payment solutions offering.
- Infrastructure Enhancement: Developed connectivity to more than 30 exchanges and markets to ensure deep liquidity and fast settlements in USD, EUR, GBP, and other major currencies.

Legend Trading thus stands out as a central player in CeFi, combining technological innovation, regulatory compliance, and strategic partnerships to support the transition between traditional finance and crypto assets.

The founder and CEO of Legend Trading is Hao Chen. Among the main members of the management team are also:

• Curis Wang – Co-founder and Chief Operating Officer (COO)
• Changhao Jiang – Co-founder and Chief Technology Officer (CTO)
• Chris Roling – Chief Financial Officer (CFO)
• Yam Ki Chan – Vice President, APAC
• Rita Liu – CEO (some sources mention this title for the subsidiary or a specific region)

This team leads Legend Trading, a CeFi platform specializing in institutional crypto-asset trading.