PT Pegadaian

The company's main activity is pawn loan services. Pegadaian primarily offers short-term financing solutions by accepting valuable items (such as gold, jewelry, vehicles, or other goods) as collateral. In addition to pawn loans, the company also offers unsecured financing services, gold investment products, bill payment services, and microfinance solutions. Pegadaian primarily serves individuals, small and medium-sized enterprises, and micro-entrepreneurs who need quick access to liquidity or wish to invest in gold.

PT Pegadaian is an Indonesian company founded in 1901, specializing in pawn loan services and financial solutions. Since its inception, Pegadaian has played a key role in financial inclusion in Indonesia by offering accessible services to a large part of the population, especially those without access to traditional banks.

The key stages of its development include:

• 1901: Establishment of Pegadaian under Dutch colonial administration, with the main mission of providing pawn loans to combat usury.
• After independence: Pegadaian becomes an Indonesian state-owned enterprise, gradually expanding its services.
• 2000s: Diversification of products, with the introduction of financing services for micro, small, and medium enterprises, as well as gold investment products.
• 2018: Pegadaian joins the BUMN holding group PT Bank Rakyat Indonesia (Persero) Tbk, strengthening its synergies and capacity for innovation.
• Digital development: Launch of digital platforms and mobile applications to facilitate access to services, thus modernizing the customer experience.
• Strategic partnerships: Collaboration with financial institutions, fintechs, and public sector players to expand its offering and reach new customer segments.

Pegadaian continues to innovate by offering solutions tailored to the evolving needs of Indonesian society, while remaining true to its mission of financial inclusion.

The founder of PT Pegadaian is the Indonesian government, having established the company in 1901 under Dutch colonial administration. Today, PT Pegadaian is a state-owned enterprise (BUMN) in Indonesia, specializing in pawnshop and financing services.

The main members of PT Pegadaian’s management team are:

• Damar Latri Setiawan – President Director (Chief Executive Officer)
• Ferdian Timur Satyagraha – Finance Director
• Rully Yusuf – Operations Director
• Ridwan Arifanto – Information Technology Director
• Elvi Rofiqotul Hidayah – Human Resources Director

PT Pegadaian has been part of the Bank Rakyat Indonesia (BRI) group since 2021, following the restructuring of state-owned enterprises in the financial sector in Indonesia.