SEB

The main activity of the company Groupe SEB is the design, manufacture and marketing of small household appliances. It offers a wide range of products, notably cookware (frying pans, saucepans, pressure cookers), food preparation appliances (food processors, mixers, blenders), coffee machines, laundry care appliances (irons, steam generator irons), as well as home comfort equipment (vacuum cleaners, fans, portable heaters).

Groupe SEB serves a global market, covering both consumers and professionals, with well-known brands such as Tefal, Moulinex, Rowenta, Krups, Lagostina, and Seb. The company primarily targets consumers seeking innovative and practical solutions to improve their everyday life at home.

Groupe SEB, the world leader in small domestic equipment, has a rich history marked by numerous key milestones:

Creation and beginnings:
Groupe SEB was founded in France and gradually established itself as a major player in the small household appliances and cookware sector. From the outset, the company stood out for its capacity for innovation and its commitment to quality.

Product development and innovation:
SEB has developed many iconic brands such as Tefal, Moulinex, Rowenta, Krups, WMF, All-Clad, and Supor. Each of these brands has a strong identity and offers innovative products tailored to consumer needs, ranging from cookware to home care, laundry, and personal care appliances.

Multi-brand strategy and international expansion:
Groupe SEB has adopted a multi-brand strategy, allowing it to cover a wide range of markets and needs. International expansion has been a major development focus, with a presence today on every continent.

Partnerships and collaborations:
Open innovation is at the heart of the Group’s strategy, which multiplies partnerships with start-ups, research laboratories, and other companies. For example, Tefal recently partnered with Paul Bocuse to launch a collection of high-end cookware.

Acquisitions and external growth:
Groupe SEB has strengthened its portfolio through strategic acquisitions, such as the integration of WMF and Supor, as well as the acquisition process of the Sofilac group and its brands Lacanche and Charvet, in order to position itself in the high-end cooking segment.

Recent strategic changes:
Groupe SEB is continuing its transformation by committing to responsible and sustainable initiatives, with a new ESG roadmap for 2024-2030. It has also launched initiatives to promote the circular economy, such as the collection and recycling of used pans and pots in partnership with La Poste.

Recognition and results:
In 2025, Groupe SEB achieved sales of over 8 billion euros and was awarded the “Transparency & Clarity” prize at the Investor Awards, highlighting the quality of its financial communication.

Today, Groupe SEB continues to innovate and grow, while remaining true to its founding values and its mission to improve daily life for households around the world.

Groupe SEB was founded by Antoine Lescure in 1857. Today, the Chairman and Chief Executive Officer (CEO) of Groupe SEB is Thierry de La Tour d’Artaise. Among the main members of the management team are also Stanislas de Gramont (Deputy Chief Executive Officer), as well as other members of the executive committee, who are responsible for the group’s various divisions and strategic functions. Groupe SEB is known for its family management and stable governance, with strong involvement from the Lescure family in the company’s leadership and strategy.