Simplex

Primary activity: Simplex is a fiat‑to‑crypto payment gateway that enables the instant and secure purchase of cryptocurrencies, guaranteeing transactions without fraud or chargebacks.

Products and services: solutions for individuals (instant purchase of 200+ cryptos via bank cards, Apple Pay, Google Pay, SEPA, ACH, PIX, etc.) and for businesses (Turnkey Onramp, Coin Listing, NFT Dir3ct, iFrame and Wallet API integrations). Offers APIs and a customizable UI, fraud prevention, 24/7 support and support for numerous payment methods and currencies.

Target market: individual users wishing to buy cryptos and fintech/Web3 businesses (exchanges, wallets, e‑commerce, hardware wallets) worldwide (presence in many countries/international markets).

History and key milestones of Simplex

Creation and mission
Founded in 2014, Simplex has established itself as a pioneering company in the crypto payments sector, with the mission of enabling individuals and businesses to buy cryptocurrencies instantly, securely, and without fraud. Simplex is a fully licensed and regulated financial institution in the European Union.

Product development
Simplex has developed a fiat-to-crypto payment gateway, allowing the purchase of more than 200 cryptocurrencies with over 100 fiat currencies, via various payment methods (Visa, Mastercard, Apple Pay, Google Pay, SEPA, ACH, PIX, etc.). The company also offers turnkey solutions for businesses, API integrations, NFT solutions, and token listing services.

Strategic partnerships
Simplex has partnered with many major players in the crypto and fintech ecosystem, such as Binance, KuCoin, BitMart, Trust Wallet, Poloniex, Trezor, Changelly, Atomic Wallet, and many others. These partnerships have enabled Simplex to become the preferred payment solution for millions of users and more than 350 partners worldwide.

Acquisition and integration into Nuvei
A key milestone in Simplex’s development was its acquisition by Nuvei, a global leader in payments, which further expanded its service offering and integrated more than 570 alternative payment methods. This integration strengthened Simplex’s ability to connect traditional financial systems (TradFi) and Web3.

Innovation and security
Simplex stands out for its guarantee of 100% fraud-free transactions, total absence of chargebacks, a highly customizable interface, and 24/7 customer support. The company has continuously innovated to support the mass adoption of cryptocurrencies, regularly adding new payment methods and improving the user experience.

Global presence
Today, Simplex operates in more than 190 countries, offering global coverage and enabling its users to buy cryptocurrencies simply, quickly, and securely, while complying with local regulations.

Summary
Since its creation in 2014, Simplex has experienced rapid growth thanks to its product innovations, strategic partnerships with the largest crypto platforms, its acquisition by Nuvei, and its commitment to the security and simplicity of crypto payments on a global scale.

The founder of Simplex is Nimrod Lehavi. The main members of the management team also include Netanel Kabala (co-founder and Chief Data Officer) and Erez Shapira (Chief Technology Officer). Simplex is a fintech company specializing in payment solutions and risk management for cryptocurrency transactions.