Treesury

The main activity of Treesury is to connect farmers, investors and industrial buyers via a financing platform based on blockchain and regulated digital securities. Treesury offers investment opportunities in agricultural plantations, primarily hazelnut orchards (and soon blueberries), by issuing digital tokens (Security Tokens) backed by these agricultural assets. Investors can thus access sustainable agricultural investments, generating long-term passive income, while farmers benefit from financing to develop and modernize their farms. Treesury targets three main markets: retail and institutional investors seeking alternative investments, farmers seeking financing and operational support, and industrial players wishing to secure a regular supply of quality agricultural raw materials.

History and Key Milestones of Treesury

Treesury is an innovative company that connects farmers, investors, and industrial buyers through regulated digital securities and blockchain-based capital markets. Its goal is to democratize access to agricultural investment, traditionally reserved for major players, by offering transparent, liquid, and sustainable solutions.

Key development milestones:

• Creation and mission: Treesury was founded to transform agricultural financing through blockchain technology and digital securities, facilitating access to capital for farmers and investment for a broader audience.
• Proof of concept: The company successfully carried out a pilot project on hazelnut cultivation, issuing €1.5 million in tokens and attracting 121 investors. It developed 10,000 hectares of high-yield intensive orchards.
• Products and offerings: Treesury offers investments in hazelnut plantations and, soon, blueberries, with expected returns of 11 to 15% over periods of 40 years. Investments are accessible from €102.
• Innovation and technology: The company relies on award-winning AgTech solutions, artificial intelligence, and regenerative and precision agricultural practices.
• Regulation and compliance: Treesury tokens are regulated under Serbian law on digital assets, with a whitepaper approved by the Serbian Securities Commission, ensuring transparency and investor protection.
• Strategic partnerships: Treesury collaborates with major institutions such as the World Bank, EBRD, the BioSense Institute, Katapult, and other innovation and agriculture stakeholders.
• Recognition and expansion: The company has received over €50 million in private investments in agribusiness and benefits from a management team from major international companies, with experience in 500% revenue growth.
• Public offerings and success: In January 2026, Treesury announced the success of its second Security Token Offering (STO), continuing to open new investment opportunities.

Treesury continues its development by expanding its offerings, strengthening its partnerships, and establishing itself as a key player in the tokenization and modernization of the agricultural sector.

Founder and key members of the Treesury management team:

The Treesury management team is made up of interdisciplinary professionals specializing in agritech, finance, and agricultural innovation. Here are the key members:

• Jovan Paunović – Chief Executive Officer (CEO)
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• Vladimir Cvejić – Chief Technology Officer (CTO)
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• Vanessa Sammut – Chief Marketing and Growth Officer
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• Dr Oskar Marko – Chief Innovation Officer
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• Aleksandar Petrović – Chief Agriculture Officer
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• Puniša Zdravković – Chief Sales and Operating Officer
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The official website does not explicitly mention the founder(s), but Jovan Paunović, as CEO, is generally considered the main founder or driving force behind the project.