Soft blue gradient with fluid, wave-like abstract shapes.

Sector

Banking

Localization

N/A

Number of employees

500+

Launch date

1944

Description

The main activity of Yapı Kredi is universal banking. The company offers a wide range of banking products and services aimed at different customer segments, notably individuals, professionals, SMEs, large corporations and institutions.

Products and services offered:

  • Retail banking: current accounts, savings accounts, term deposits, bank cards (credit cards, debit cards, prepaid cards), consumer loans, mortgage loans, auto loans, payment solutions, online and mobile banking services.
  • Corporate and commercial banking: commercial loans, treasury management, trade finance, payment solutions for businesses, payment flow management, leasing products, project finance, cash management services.
  • Investment and wealth management: investment funds, equities, bonds, structured products, portfolio management, investment advisory, savings and retirement products (BES – private pension system).
  • Insurance: life insurance, health insurance, auto insurance, home insurance, travel insurance, accident insurance, etc.
  • Digital services: mobile banking, internet banking, mobile applications for individuals and businesses, digitized payment solutions, virtual assistance (chatbot, intelligent assistant).

Target market: Yapı Kredi caters to a very broad clientele: individuals, young people, families, retirees, entrepreneurs, SMEs, large corporations, public and private institutions, as well as individual and institutional investors. The bank mainly operates in Turkey, but also offers services internationally for companies and investors.