Cebuana Lhuillier Insurance Brokers Inc

The principal activity of Cebuana Lhuillier Insurance Brokers, Inc. is the provision of insurance solutions tailored to the needs of its clients. The company offers a varied range of insurance products, including life insurance, health insurance, personal accident insurance, automobile insurance, home insurance and other specialized coverages. It primarily serves individuals, families, small and medium-sized enterprises, as well as communities seeking accessible and affordable insurance solutions. Cebuana Lhuillier aims to provide financial protection and peace of mind to a broad market, emphasizing the accessibility and simplicity of insurance services.

Cebuana Lhuillier Insurance Brokers, Inc. (CLIB) was created in 2020 by Jean Henri Lhuillier, with the aim of making insurance accessible to all Filipinos, especially marginalized populations and micro, small, and medium enterprises (MSMEs). Historically, insurance was reserved for the wealthiest, but CLIB sought to democratize access to coverage by developing products tailored to the needs and budgets of markets C and D.

From its inception, CLIB relied on a “TechBrick” strategy, combining a proprietary technology platform (Tech) and a vast physical network of nearly 3,500 Cebuana Lhuillier branches and 6,500 partners across the country (Brick). This approach makes it possible to offer a wide range of insurance products, accessible both online and in-branch.

CLIB has formed partnerships with more than 40 reputable insurers and providers to design customized products and has established alliances with major companies to facilitate distribution. In 2023, CLIB insured more than 4 million unique clients, making it one of the largest retail insurance brokers in the Philippines.

In response to evolving customer needs, CLIB has continually innovated to offer simple, affordable, and relevant products, while maintaining a seamless customer experience. After the pandemic, the focus shifted to health insurance, to meet the growing demand for medical protection, especially for families and workers traditionally excluded from standard insurance offerings.

Under the leadership of Jean Henri Lhuillier and Anthony M. Bernabe (General Manager), CLIB continues its mission of financial inclusion and empowerment of Filipinos through insurance, committing to support its clients in managing and settling their claims, and continuing to innovate to address new risks and market needs.

The founder of Cebuana Lhuillier is Jean Henri Lhuillier, who also serves as president and CEO of the Cebuana Lhuillier group. For Cebuana Lhuillier Insurance Brokers Inc., Jean Henri Lhuillier plays a key role in the company’s strategic direction. Among the main members of the management team are other senior executives from the Cebuana Lhuillier group, particularly in the areas of operations, finance, and business development. The management team is recognized for its expertise in financial services, insurance, and wealth management in the Philippines.